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Gallery
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Home of Zeiss
The German towns of Oberkochen and Wetzlar are home to Carl Zeiss and its Sports Optics Division.
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Wetzlar's Gothic Cathedral
Though Wetzlar’s Gothic cathedral dates back to 800 A.D., the town is a global manufacturing center for high-tech optical equipment.
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Pioneers
As a pioneer in the development of binoculars and riflescopes, Carl Zeiss has exerted a profound influence over hunting worldwide.
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Breakthroughs
Zeiss breakthroughs in binoculars include: lightweight prisms (1894 and 1964); anti-reflection coatings (1935); center focusing (1956); miniaturization (1960s); multi-layer coatings (1979); fluoride-glass lenses (2006).
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Visiting Writers
NRA’s John Zent was part of a small group of U.S. gun writers invited to visit Carl Zeiss.
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Raw Material
John Zent hoists the key raw material—high-quality optical glass—that Zeiss uses to produce its scopes and binoculars.
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Raw Lenses
Raw lenses straight from glass suppliers have an opaque appearance
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Clarity
before being polished to crystal clarity early in the manufacturing process
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Precision Machinery
through the use of precision, high-speed machinery.
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Polished Lenses
Polished lenses are then prepared for the next step ...
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Image Quality
the application of lens coatings critical to obtaining optimum image quality.
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Coatings
At Carl Zeiss, six or more different ionized materials are applied to lenses confined in vacuum chambers.
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Blanks
Riflescope housings begin as aluminum blanks...
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CNC
which are milled by state-of-the-art CNC machines...
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Tolerances
to exact tolerances...
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Walter Schwab
in the familiar configurations displayed by Zeiss’s Walter Schwab
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Dust Free
Binocular assembly is handled by skilled craftsmen working in a dust-free environment.
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Prism Development
The heart of every binocular is its prisms and over the years Zeiss has played a major role in ongoing prism development.
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Polishing Prisms
At Carl Zeiss today, all prisms are carefully polished, then precisely hand-fitted.
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Conquest 10x56 T*
Called T* for twilight, the Conquest 10x56 T* delivers the low-light performance needed by hunters trying to catch that last bit of legal light. There is also an 8x56 T* for younger hunters whose exit pupil diameters are larger.
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PhotoScope 85 T* FL
Zeiss combined observation and photography with the PhotoScope 85 T* FL. Take seven-megapixel photographs at long distances with this spotting scope
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Zeiss Victory Diavari 6-24x56 T* with Rapid-Z Varmint
Zeiss’ Rapid-Z ballistic reticles provide long-range shooters with precision aiming by providing easy-to-use, accurate holdover and wind-corrected information for their selected calibers. The Victory Diavari 6-24x56 T* with the Rapid-Z Varmint reticle features holdover lines that relate to the ballistics of popular varmint calibers such as the .204 Ruger and the .22-250.
In early 2021, it took the ATF about 280 days to process a Form 4 NFA transfer. In August 2026, using the recently implemented eForms system, that wait time had dropped to only nine days.
The ROSE Program is a shooting program created specifically for women. It aims to create a community of women in shooting that can learn about shooting and self-defense.
Despite being early adopters of several semi-automatic rifles for military use, the French army took several decades to work out a standardized semi-automatic rifle for general service use. The rifle that finally came to being was the MAS-49.
"An armed society is a polite society," goes the famous quote, which is also the inspiration behind Polite Society Industries, a new suppressor manufacturer that now has a complete line available to consumers.
Iconic American firearms maker Smith & Wesson will join NRA-ILA on the road as nation's leading firearm group turns out voters ahead of the 2026 midterm.