Winchester 350 Legend: 2020 Ammunition Product of the Year

by
posted on June 16, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
winchester-350-legend-golden-bullseye-f.jpg

“Pouring time and capital into the development of a new chambering is an incredibly dicey endeavor for an ammunition manufacturer, even more so when that design occupies a segment of cartridgedom that has historically been met with disinterest by American shooters,” wrote Managing Editor Kelly Young in “Tested: Winchester's 350 Legend. “And few rifle calibers have consistently drawn a collective yawn from the firearm community as thoroughly as has the .35.”

What Winchester accomplished with its 350 Legend was to blend the affordable (to make, anyway) .223 Rem. case with a 0.355" bullet at modest velocity—150 grs. at 2318 f.p.s. for its Deer Season loading. And its mild recoil impulse is another factor in the Legend’s favor.

 “So, what does the future hold for 350 Legend? It has a lot going for it, and I think the potential for long-term success is there—maybe even enough to eventually live up to its rather vainglorious name. It’s an effective short-range hunting cartridge designed to function in essentially every type of action imaginable,” wrote Young.

“Developing a new cartridge may indeed be an uncertain proposition for an ammunition maker, but in the case of 350 Legend, I believe the calculus is pretty simple. If it is produced by Winchester in sufficient quantities that White Box on your local shelves can be counted on to always be there, at prices that rival .223 Rem. and beat the rest of the competition, and if the industry at large continues to buy-in—then I believe the cartridge has the legs to become a mainstay.”

He summed up with, “The 350 Legend is a good, simple idea, and those are often the best kind.” We agreed and named it Ammunition Product Of The Year. 

Latest

target with holes
target with holes

Resisting the Temptation of "Good Enough" for Firearm Performance

No matter what firearm you're using for whatever purpose, even if it's simply a trip to the range, always resist the temptation to accept “good enough” if there is the possibility of better performance.

Armed Citizens Stop a Lot More Criminals Than Most in the Media Will Admit

Since January 2025, the Crime Prevention Research Center has documented 16 defensive gun uses in which police say armed citizens stopped mass public killings.

Federal & Mossberg Collaborate on Autonomous Airborne Drone Defense

Federal and Mossberg are working with Palladyne AI in the creation of SwarmShot, a kinetic defense system that employs swarms of armed drones to shield troops from unmanned aircraft system threats.

Cold Performance: How to Prepare for the Uncertainty of Self-Defense

Defensive gun use is defined by uncertainty. You don’t know when it will happen, how far away the threat will be, how many threats you will face or what position you will be in when it begins.

Derya Goes Silent: The OBone Suppressor

In 2025, Turkish manufacturer Derya Arms opened a new facility in Florida, enabling the company to produce a number of new products domestically, such as its new OBone suppressor.

The Armed Citizen® Oct. 26, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.