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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
If you want to hit your target, you need three things: a gun, a target and a method by which to hit that target with that gun. Shooting well is the result of a specific process.
As America celebrates its 250th anniversary, communities across the nation are reflecting on the people and principles that have preserved our freedoms for generations. On Saturday, June 27, the Karnes County Friends of NRA did exactly that.
For 2026, Winchester Ammunition took a big step forward in its ammo offerings with Supreme Long Range. Unlike previous offerings from the company, this purpose-built long-range hunting and shooting line required the company to invest in an entirely new projectile design: the BC Max bullet.
With the growing popularity of suppressors, Magnum Research is bringing its iconic .50-caliber Desert Eagle pistol up to date with a suppressor-ready, threaded-barrel version.