The Swarovski ATM-HD (80 mm with 30x, 20x-60x and 25x-50x eyepieces) has “Swarodur” and “Swarotop” coatings that improve transmission of light and color. The difference is obvious at high magnification. If you’re a serious Western hunter, sell your truck and buy one. ($3,569; 800-426-3089; www.swarovskioptik.com)