SIG Sauer Joins MidwayUSA Foundation As Sponsor

by
posted on December 2, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
SIG Sauer Sponsors

SIG Sauer has recently joined as a sponsor of MidwayUSA Foundation, an organization dedicated to growing youth shooting sports. “It’s a big deal when an industry leader like SIG Sauer steps up to support us and the teams we serve,” said MidwayUSA Foundation Executive Director G. Scott Reynolds. “SIG Sauer understands that the kids that compete on these teams are the future faces of shooting sports, hunting and conservation.”

Thousands of youth shooting teams that receive funding through a MidwayUSA Foundation endowment will benefit from the partnership. Sponsorships, like SIG Sauer’s, provide more tools to make fundraising easier for the members of those teams. Through a successful product grant program, MidwayUSA Foundation and its industry partners offer quality items teams can use in their community fundraisers. Proceeds raised with the items can be split between the team’s endowment, where they are matched for long-term funding and used to cover immediate team expenses. Matching funds are generously provided by Larry and Brenda Potterfield, owners of MidwayUSA.

Every year, participating youth shooting teams can apply to receive five percent of their endowment balance through the cash grant program. The funds can be used to pay for necessary expenses like ammunition, targets, uniforms, entry fees, travel and more. “Most schools provide little or no funding for youth shooting sports teams,” Reynolds explained. “And as the only youth shooting sports endowment program in the nation, MidwayUSA Foundation works hard to create long-term funding for these teams. We are proud SIG Sauer is helping us continue funding opportunities for the next generation.”

MidwayUSA—the online retailer established by the Potterfields—launched a successful program in 1992 that allows shoppers to Round Up their purchases with the collected funds going directly to the NRA ILA National Endowment for the Protection of the Second Amendment. Since then, it has generated more than $20.5 million for the effort to preserve the Right to Keep and Bear Arms.

Latest

man inspecting a cartridge with a magnifying glass
man inspecting a cartridge with a magnifying glass

The Drawbacks of Being a Numbers-Oriented Gun Guy

Like any hobby or pastime that is in any way even vaguely related to machines or technology, firearms attract a (possibly) disproportionate number of “right-brained,” STEM-oriented personalities who like numbers.

First Look: MDT Hand Cannon Slingshot

Slingshots are fun, but they can also be a legitimate backup defensive tool—in 2023, a 13-year-old Michigan boy saved his 8-year-old sister from being kidnapped by using a $3 slingshot to fire a marble and a rock at the assailant, striking him in the chest and head.

The LCP Meets Magpul: Ruger's LCP Max with Magpul's EHG

Over the years, Ruger has enhanced its LCP with the introduction of the LCP II and LCP Max. New for 2026, Ruger is offering a new version of the LCP Max with the addition of a Magpul Enhanced Handgun Grip.

Review: 945 Industries Q.A.P. Series Off-Body Carry Bag

Off-body carry can be somewhat controversial, but choosing the right gear can go a long way toward successful carry. One good option is the Q.A.P. Series of bags from 945 Industries.

At 75, CCI is Offering Even More

In 2026, CCI Ammunition—formally Cascade Cartridge, Inc.—marks its 75th anniversary with a fitting tribute to innovation and American ingenuity.

Gun of the Week: Powder River Precision Rubicon Icon

Powder River Precision has taken the basic Ruger 10/22 rifle concept and enhanced it with its Rubicon Icon design.

Interests



Get the best of American Rifleman delivered to your inbox.