Shotgun Sales Shifting, Trending Upward, Analytics Reveal

by
posted on December 10, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Mossberg 940 Pro Snow Goose shotgun
Mossberg 940 Pro Waterfowl Snow Goose 12 gauge shown above.

Handguns represent the largest percentage of firearms sold annually, followed by rifles, but according to a National Association of Sporting Goods Wholesalers (NASGW) report released last month, shotgun sales are claiming more market share. In 2019, the last complete year before the pandemic and social unrest suspended normalcy, 8.5 percent of the National Instant Criminal Background System Checks conducted by the FBI were related to the sale of a shotgun. During the first nine months of 2022, by comparison, that figure was up to 9.7 percent.

A shift of 1.2 percent may sound minor to the average enthusiast, but the figure reflects total volume of firearms sold. From a shotgun manufacturer’s perspective, it translates to more than a 10 percent increase in orders at a time when ramping up to meet demand remains plagued by a labor issues, shipping backlogs and raw material price increases.

There’s also been a decided shift in the type of shotgun purchased. In 2021, tactical/home defense shotguns accounted for 55.8 percent of sales. This year, the figure has dropped to 40.4 percent, so far, according to the NASGW Scope report.

Field models suitable for hunting are selling fastest this year, holding the advantage at 59.6 percent of all shotguns sold. Those looking for a semi-automatic version to put under the Christmas tree this year may find it hard to find the right model, though.

“Participant growth and consumer demand continues to be elevated in semi-auto shotguns coming out of the COVID period,” Ryan Link, GMM/Director of Merchandising at Big Rock said in the Scope report. “The supply in the semi-auto segment to meet this new demand, while improving, continues to be constrained.”

Home and self-defense concerns fueled record-breaking firearm sales during 2020 and 2021, but the swing back to field shotguns reflects a renewed focus on sporting applications, according to the report. It also notes models suitable for the pursuits run roughly $200 more than pump-action tactical shotguns.

Our food bills indicate there’s another catalyst NASGW failed to mention. When the U.S. Bureau of Labor Statistics estimates the price of food has risen 10.7 percent in the past 12 months, nationwide, deer, duck and turkey hunting’s ability to put meat on the table makes them much more than simply a recreational pursuit.

Latest

Henry Guns For Great Causes F
Henry Guns For Great Causes F

Firearm Industry Philanthropic Efforts Endure, Despite Lagging Gun Sales

Gun sales in 2025 may not eclipse records, but the firearm industry’s generosity continues to abound, even within challenging economic circumstances.

Product : Ten21 Tactical “The Junk Drawer” Tripod Hammock

Precision shooters using tripods to support their rifles can keep miscellaneous gear organized and within reach by attaching The Junk Drawer by Ten21 Tactical to the tripod’s legs.

Review: SAR USA SAR9 SOCOM Compact

The SAR9 SOCOM Compact from SAR USA packs popular tactical features into a compact package.

A Jakl In Bullpup Clothing: Palmetto State Armory's Olcan

Palmetto State Armory adapted its piston-driven Jakl rifle design into a bullpup configuration it calls the Olcan.

150,000 NFA Applications Filed On Day 1 After $0 Tax Stamp Becomes Official

Approximately 150,000 NFA enthusiasts filed their paperwork through ATF’s electronic system in just the first 24 hours of 2026, the first day after the $0 tax stamp for most NFA items became official.

Gun Of The Week: Caracal USA CMP9K

Caracal's CMP9K pistol is based on a design originally produced to replace the aging stock of Heckler & Koch MP5s in United Arab Emirates service.

Interests



Get the best of American Rifleman delivered to your inbox.