Shotgun Sales Shifting, Trending Upward, Analytics Reveal

by
posted on December 10, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Mossberg 940 Pro Snow Goose shotgun
Mossberg 940 Pro Waterfowl Snow Goose 12 gauge shown above.

Handguns represent the largest percentage of firearms sold annually, followed by rifles, but according to a National Association of Sporting Goods Wholesalers (NASGW) report released last month, shotgun sales are claiming more market share. In 2019, the last complete year before the pandemic and social unrest suspended normalcy, 8.5 percent of the National Instant Criminal Background System Checks conducted by the FBI were related to the sale of a shotgun. During the first nine months of 2022, by comparison, that figure was up to 9.7 percent.

A shift of 1.2 percent may sound minor to the average enthusiast, but the figure reflects total volume of firearms sold. From a shotgun manufacturer’s perspective, it translates to more than a 10 percent increase in orders at a time when ramping up to meet demand remains plagued by a labor issues, shipping backlogs and raw material price increases.

There’s also been a decided shift in the type of shotgun purchased. In 2021, tactical/home defense shotguns accounted for 55.8 percent of sales. This year, the figure has dropped to 40.4 percent, so far, according to the NASGW Scope report.

Field models suitable for hunting are selling fastest this year, holding the advantage at 59.6 percent of all shotguns sold. Those looking for a semi-automatic version to put under the Christmas tree this year may find it hard to find the right model, though.

“Participant growth and consumer demand continues to be elevated in semi-auto shotguns coming out of the COVID period,” Ryan Link, GMM/Director of Merchandising at Big Rock said in the Scope report. “The supply in the semi-auto segment to meet this new demand, while improving, continues to be constrained.”

Home and self-defense concerns fueled record-breaking firearm sales during 2020 and 2021, but the swing back to field shotguns reflects a renewed focus on sporting applications, according to the report. It also notes models suitable for the pursuits run roughly $200 more than pump-action tactical shotguns.

Our food bills indicate there’s another catalyst NASGW failed to mention. When the U.S. Bureau of Labor Statistics estimates the price of food has risen 10.7 percent in the past 12 months, nationwide, deer, duck and turkey hunting’s ability to put meat on the table makes them much more than simply a recreational pursuit.

Latest

Colt’s 1849 London Pocket
Colt’s 1849 London Pocket

I Have This Old Gun: Colt’s 1849 London Pocket

Encouraged by his generally positive reception at the Great Exhibition in 1851, and always anxious to gain elusive government contracts, Colt, in 1853, opened a London factory where he would make a number of revolvers, including his popular 1849 Pocket Model.

Modern Cowboy Gun: The Savage Arms Revel Tactical

Savage Arms jumped back into the lever-action market in 2024 with its rimfire Revel platform, and this year, the company is expanding with a feature-rich Revel Tactical model.

Hunting with a Legend: Sierra’s MatchKing X Bullet

Sierra’s MatchKing is a highly respected target bullet, but for the new trend of long-range hunting, the design needed to offer improved terminal performance. Enter the MatchKing X.

The Armed Citizen® Oct. 19, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: Stoeger STR-9 Thinline

The new Stoeger carry gun loses nothing—except some weight and girth. This is the Stoeger STR-9 Thinline.

5 Great Products for Your Next Hunt

These five products will help boost your chances at success in the field.

Interests



Get the best of American Rifleman delivered to your inbox.