Shotgun Sales Shifting, Trending Upward, Analytics Reveal

by
posted on December 10, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Mossberg 940 Pro Snow Goose shotgun
Mossberg 940 Pro Waterfowl Snow Goose 12 gauge shown above.

Handguns represent the largest percentage of firearms sold annually, followed by rifles, but according to a National Association of Sporting Goods Wholesalers (NASGW) report released last month, shotgun sales are claiming more market share. In 2019, the last complete year before the pandemic and social unrest suspended normalcy, 8.5 percent of the National Instant Criminal Background System Checks conducted by the FBI were related to the sale of a shotgun. During the first nine months of 2022, by comparison, that figure was up to 9.7 percent.

A shift of 1.2 percent may sound minor to the average enthusiast, but the figure reflects total volume of firearms sold. From a shotgun manufacturer’s perspective, it translates to more than a 10 percent increase in orders at a time when ramping up to meet demand remains plagued by a labor issues, shipping backlogs and raw material price increases.

There’s also been a decided shift in the type of shotgun purchased. In 2021, tactical/home defense shotguns accounted for 55.8 percent of sales. This year, the figure has dropped to 40.4 percent, so far, according to the NASGW Scope report.

Field models suitable for hunting are selling fastest this year, holding the advantage at 59.6 percent of all shotguns sold. Those looking for a semi-automatic version to put under the Christmas tree this year may find it hard to find the right model, though.

“Participant growth and consumer demand continues to be elevated in semi-auto shotguns coming out of the COVID period,” Ryan Link, GMM/Director of Merchandising at Big Rock said in the Scope report. “The supply in the semi-auto segment to meet this new demand, while improving, continues to be constrained.”

Home and self-defense concerns fueled record-breaking firearm sales during 2020 and 2021, but the swing back to field shotguns reflects a renewed focus on sporting applications, according to the report. It also notes models suitable for the pursuits run roughly $200 more than pump-action tactical shotguns.

Our food bills indicate there’s another catalyst NASGW failed to mention. When the U.S. Bureau of Labor Statistics estimates the price of food has risen 10.7 percent in the past 12 months, nationwide, deer, duck and turkey hunting’s ability to put meat on the table makes them much more than simply a recreational pursuit.

Latest

TU 33 Studio01
TU 33 Studio01

The Norinco TU-33/40: A Rimfire Mauser Lookalike from China

The Norinco TU-33/40 is, at a glance, a copy of a Mauser 98k with a few choice details that give away the fact that it’s not a big-bore World War II workhorse.

AI Tools Enter the Used-Gun Market

Companies that deal in the used-gun market are not shy about sharing the advantages their AI-driven tools and services.

Standing Guard | Standing on the Line for Freedom

This past August marks 46 years since I raised my right hand and was commissioned as an infantry officer in the United States Marine Corps. In the summer of 1980, I entered active duty with a firm sense of civic duty and a deep desire to serve our great nation. Like so many who wear the uniform, I was ready to contribute directly to the defense of freedom.

Making Baschieri & Pellagri Shotshells

Italy is known for its many makers of fine-quality shotguns, but what many might not known is that Italy is also home to one of the industry's top manufacturers of shotshells for hunting and sporting use: Baschieri & Pellagri.

Rifleman Interview: Volquartsen Firearms

Several of Volquartsen’s excellent rimfire firearms were on display at “Plinkapalooza” earlier this year.

Army Purchases EOTECH Electro-Optics

EOTECH recently announced that the U.S. Army had purchased 14,000 of its lasers, holographic optics and magnifiers for use on the military's M7, XM8 and M250 platforms.

Interests



Get the best of American Rifleman delivered to your inbox.