Olin-Winchester To Reacquire White Flyer Targets

by
posted on September 5, 2023
White Flyer

Olin Corporation has entered into an agreement to acquire the assets of White Flyer Targets—North America’s leader in recreational trap, skeet and sporting clays targets—from the firm it sold the business to in 1979. The ownership change is expected to be completed by the fourth quarter of 2023, when the legendary company will rejoin the Winchester Ammunition business.

“We are extremely excited to bring together these two leading brands to serve the millions of people who participate in competitive and recreational shotgun shooting sports,” said Brett Flaugher, president of Winchester Ammunition. “The combination of Winchester and White Flyer should enhance the continued growth of trap, skeet, sporting clays and other shotgun sports. This acquisition offers the unique opportunity to provide comprehensive ammunition and clay target solutions for the thousands of shooting ranges across America.”

White Flyer Targets’ history stretches back more than a century with the 1880 patent granted to George Ligowsky for a flying, saucer-shaped target. His original design, however, left a lot to be desired. Many broke on launch and those that did manage to get airborne had a habit of “ringing” on impact with shot rather than breaking. Twelve years later, White Flyer opened for business after developing a different, higher-performance manufacturing process and composition.

Olin Corporation’s Western Cartridge company—which is now known as Winchester Ammunition—owned and operated White Flyer by the early 1900s. In 1979 Reagent Chemical and Research (now part of Reagent Diversified Holdings) purchased the clays manufacturer and retained it until this year.

“Winchester is the perfect choice to take ownership of our iconic brand,” said Robert Lippert, president and CEO of Reagent Diversified Holdings. “The pride our employees have in White Flyer Targets, LLC will only expand as they are welcomed into the Winchester team. We are confident that shooting sports, overall, will benefit from this pairing.”

Olin’s acquisition includes White Flyer’s five state-of-the-art manufacturing facilities in Coal Township, Pa.; Dalton, Ga.; Webb City, Mo.; Knox, Ind.; and, San Bernardino, Calif., as well as the company’s recently announced ECO FLYER target product line.

Latest

Gotw Eaa Witness2311 Brat Web
Gotw Eaa Witness2311 Brat Web

Gun Of The Week: EAA Witness2311 Brat

Built on M1911 principles and imported by European American Armory Corp., the EAA Girsan Witnesss2311 Brat is a unique take on the double-stack, 2011-style pistol.

The Armed Citizen® March 28, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

John C. Garand: His Compensation & Other Accomplishments

Much gratitude has been, and is given, to the man who created the M1 Garand. But folklore suggests John C. Garand did all the work for free. Let us dispel that notion.

John Rigby & Co. Celebrates 250th Anniversary

John Rigby—born in 1758—founded his famed gunmaking firm, John Rigby & Co., in 1775, and year 2025 marks the company's semiquincentennial celebration.

I Have This Old Gun: Model 1903A3 Springfield

While the U.S. Army's Model 1903 Springfield rifle is one of the most well-recognized small arms of the 20th century, a lesser-known variant, the Model 1903A3, served as an important stopgap rifle in the early years of World War II.

New For 2025: Stoeger M3000 & M3020 Turkey Edition Shotguns

New for 2025, Stoeger Industries is offering a dedicated turkey hunting version of its 12-ga. M3000 and 20-ga. M3020.

Interests



Get the best of American Rifleman delivered to your inbox.