MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Bayard Auto Pistol
Bayard Auto Pistol

I Have This Old Gun: Bayard Auto Pistol

The Herstal, Belgium, firm of Anciens Etablissements Pieper was apparently expecting big things when, in 1908, it named its new semi-automatic pocket pistol “Bayard.”

The Armed Citizen® March 31, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New For 2025: Benelli USA Nova 3 Tactical

This latest update to Benelli’s pump-action shotgun gives users a few upgrades over previous generations, making the new NOVA 3 the most exciting pump-gun yet to come from the Italian maker.

Mauser: The Rifle That Made Good

Combining inventive genius with shrewd sales ability, the Mauser brothers, Paul and Wilhelm launched one of the world’s most famous small arms dynasties.

Preview: Hornady Backcountry Defense

The company’s new Backcountry Defense line is designed specifically for personal protection in the backcountry.

Military Armament Corporation Introduces New MAC 9 DS Models

Military Armament Corporation expanded its line of M1911-style, double-stack handguns with its new Double-Stack Duty, D-Comp and Comp designs.

Interests



Get the best of American Rifleman delivered to your inbox.