First-Time Gun Owners More Diverse, Younger, Study Says

by
posted on May 14, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Pandemic Accelerated

The face of gun ownership is changing fast, a welcome trend that accelerated significantly when millions of first-time gun owners joined the ranks during the pandemic and widespread violence. We see it at the gun counter and at the firing lines, putting results of National Shooting Sports Foundation studies all the way back to 2014 proudly on display.

American Rifleman recently uncovered a study from outside the firearm industry that provides a detailed look at who purchased during 2020 and 2021. The findings indicate the change in ownership demographics gained significant momentum during those tumultuous years. 

The results come from the National Opinion Research Center at the University of Chicago—not exactly a Second Amendment stronghold. “Increasing gun sales during the pandemic were driven in nearly equal parts by people purchasing a gun for the first time and existing gun owners purchasing additional firearms,” said John Roman of NORC at the University of Chicago. “New gun owners during the pandemic were much more likely to be younger and People of Color compared to pre-pandemic gun owners in America.”

Sixty-nine percent of the people who purchased a firearm for the first time during the study period were “people of color,” according to the study. Eighty-six percent were under the age of 45. Both groups are light years away from the tired gun-owner stereotype subscribed to by most media outlets.

Other details uncovered in the nationwide survey—which used the results of interviews with 1,106 adults 18 years old or older—included 46 percent of adults in the United States have a firearm in their home. One out of every 20 people who answered researchers bought a gun during the pandemic’s chaos.

There’s another change in the newfound diversity as well. “First-time gun buyers’ attitudes toward gun control look remarkably similar to those of the pre-pandemic U.S. gun owner,” Roman said. "Whether they bought a gun because of existing beliefs about gun control—or owning a gun changed their policy views—is unknown, but it is notable that the policy positions of new gun owners are so different from non-gun owners."

Latest

Kimber 1911 Ds Warrior F
Kimber 1911 Ds Warrior F

The 1911 DS Warrior: Kimber's Budget-Priced Double-Stack

With its new 1911 DS Warrior, Kimber is offering a more affordably priced option to handgun enthusiasts looking for a do-it-all double-stack that still retains key 1911 features.

Deciphering (Mostly Nonsensical) Cartridge Nomenclature

If you’re perplexed by the naming practices used by our wildcatting forefathers and cartridge makers but are still curious about what they mean, read on.

The Armed Citizen® Jan. 19, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

"9 mm Optimized, But 10 mm Capable:" Dead Air's New RXD910Ti Suppressor

The new Dead Air RXD910Ti harnesses the technology of the patented Triskelion baffle system to make for a 9 mm-optimized silencer that is also capable for use with 10 mm pistol cartridges and more.

Revisiting A World War II Marine’s Story

Secretary of War Pete Hegseth, in his speech to 800 assembled generals, admirals and senior enlisted at Quantico, Va., on Sept. 30, 2025, quoted Eugene Sledge from his timeless classic With The Old Breed published in 1981.

Review: Leupold Rendezvous Soft Cases

Looking for something better than a cheap nylon bag, but don’t need it armored for air travel? Leupold has you covered.

Interests



Get the best of American Rifleman delivered to your inbox.