First-Time Gun Owners More Diverse, Younger, Study Says

by
posted on May 14, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Pandemic Accelerated

The face of gun ownership is changing fast, a welcome trend that accelerated significantly when millions of first-time gun owners joined the ranks during the pandemic and widespread violence. We see it at the gun counter and at the firing lines, putting results of National Shooting Sports Foundation studies all the way back to 2014 proudly on display.

American Rifleman recently uncovered a study from outside the firearm industry that provides a detailed look at who purchased during 2020 and 2021. The findings indicate the change in ownership demographics gained significant momentum during those tumultuous years. 

The results come from the National Opinion Research Center at the University of Chicago—not exactly a Second Amendment stronghold. “Increasing gun sales during the pandemic were driven in nearly equal parts by people purchasing a gun for the first time and existing gun owners purchasing additional firearms,” said John Roman of NORC at the University of Chicago. “New gun owners during the pandemic were much more likely to be younger and People of Color compared to pre-pandemic gun owners in America.”

Sixty-nine percent of the people who purchased a firearm for the first time during the study period were “people of color,” according to the study. Eighty-six percent were under the age of 45. Both groups are light years away from the tired gun-owner stereotype subscribed to by most media outlets.

Other details uncovered in the nationwide survey—which used the results of interviews with 1,106 adults 18 years old or older—included 46 percent of adults in the United States have a firearm in their home. One out of every 20 people who answered researchers bought a gun during the pandemic’s chaos.

There’s another change in the newfound diversity as well. “First-time gun buyers’ attitudes toward gun control look remarkably similar to those of the pre-pandemic U.S. gun owner,” Roman said. "Whether they bought a gun because of existing beliefs about gun control—or owning a gun changed their policy views—is unknown, but it is notable that the policy positions of new gun owners are so different from non-gun owners."

Latest

Gotw Savage Arms 110 Core Tactical 1
Gotw Savage Arms 110 Core Tactical 1

Gun of the Week: Savage Arms 110 Core Tactical

Recently, Savage Arms has embarked on an ambitious project to update and modernize its extensive line of bolt-action rifles, and one of the latest enhanced models available is the company's 110 Core Tactical bolt-action.

Political Report | NRA Responds to ATF’s Regulatory Overhaul

Administrative rules are not the most glamorous aspect of national governance. But they are fundamental to bureaucracy’s inner workings and how they affect, for better or for worse, the daily lives of ordinary Americans.

The Armed Citizen® Sept. 25, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

U.S. Troops Using Captured Small Arms in World War II

American troops took a healthy interest in Axis small arms during World War II. Sometimes they were simply looking to collect a war trophy. On other occasions, GIs and Marines looked to use those firearms against their former owners.

Standing Guard | The Midterms and Freedom

Politics is something most of us only step into because we must. We’d rather smile in the warm autumn sun as we help a son or daughter, or grandson or granddaughter, break their first clay or plink steel with their first .22 rifle.

America’s Retaliation for the Lives Taken by Iraqi Sniper “Juba”

The killing of the Iraqi insurgent sniper known as "Juba" was a collective effort by thousands of Marines, culminating in one single shot.

Interests



Get the best of American Rifleman delivered to your inbox.