EoTech Expands With New Building

by
posted on January 6, 2022
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Rem 360 Buckhammer Rifleman Review 4
Rem 360 Buckhammer Rifleman Review 4

Rifleman Review: Remington 360 Buckhammer

Remington Ammunition's 360 Buckhammer is a straight-wall hunting cartridge that's designed to give deer hunters an ideal round for their Midwestern hunt.

New For 2025: EAA Girsan Witness2311 Brat, Match and MatchX

European American Armory Corp. (EAA) introduced an affordable variation of the double-stack 1911 design with their Girsan Witness2311 in 2023, continually adding additional chamberings and slide length options. New for 2025, the company is adding three new versions of the Witness2311 with the Match, MatchX and Brat models.

Review: Citadel Trakr

At less than 4 lbs., this repeating rifle is easy on the back while also being extraordinarily easy on the budget.

Freedom Munitions To Move Ammo Component Production To Idaho

Freedom Munitions has announced it will be consolidating its projectile component production from X-Treme Bullets out of Nevada into its Lewiston, Idaho, facilities.

Rifleman Q&A: A Curious Concoction

My husband owns an antique fowling piece, and we wish to establish a possible date range during which it could have been made.

Model 1918: The Sniper Rifle That Never Was

Despite the best efforts of the Ordnance Department and civilian contractors, the quest for a suitable U.S. rifle with which to arm World War I snipers eventually led to a dead end.

Interests



Get the best of American Rifleman delivered to your inbox.