Franchi may be best known for its Italian-made, yet reasonably priced, sporting shotguns, but the company is forging a new path by entering the bolt-action rifle market, and doing so in style. The new Momentum rifle was designed with an emphasis on ergonomic excellence, and its graceful lines belie not only the stock’s synthetic construction, but also the rifle’s price tag—suggested retail is right around $600. Initial chamberings for the Momentum will be .243 Win., 6.5 mm Creedmoor, .270 Win., .308 Win., .30-’06 Sprg. and .300 Win. Mag. The rifles feature a fluted bolt, an adjustable, single-stage trigger and a free-float 22" or 24" barrel, depending on chambering. Models with threaded and non-threaded barrels will be available, as will a scope/rifle package that includes a Burris Fullfield II 3-9X 40 mm riflescope. franchiusa.com