Coronavirus Fears Spur Sales of Ammo & Survival Gear

by
posted on March 5, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ammo-1.jpg
Surgical masks, disinfectant and toilet paper aren’t the only things flying off the shelves as Americans prepare for coronavirus. Several retailers contacted by American Rifleman report ammunition sales are up significantly, with another warning that foodstuffs and survival gear once considered the exclusive realm of hardcore preppers and survivalists are in even higher demand. 

Widener’s Reloading & Shooting Supply, an online ammunition retailer, experienced a 99.7 percent increase in website traffic from Feb. 23 to 25 (when compared to last year) and roughly double the sales. “It’s clear our customers want to be prepared in a worst-case scenario,” Jacob Long of Widener’s said. “For a lot of our families, a disaster plan includes having ammo on hand.”

Brick-and-mortar stores are experiencing a similar response, according Danny Garcia, manager of Money Quick Pawn and Guns in Fayetteville, NC. “We have seen a distinct increase in both handgun and rifle ammunition in the past few months,” he said. “February was a record sales month…Talking with our customers we are hearing the increase is due to both the prospect of a coronavirus outbreak and the pending elections.”

Ryan Repp, director of content and communications for Brownells said the company is experiencing something slightly different. “Our ammo sales are up a few points, but our emergency food and survival supplies sales are trending up higher even than ammo.”

Don’t expect cartridges to repeat the vanishing act like they did in 2013, though. Undoubtedly, the manufacturers anticipated the political rhetoric and are monitoring the viral demand. In addition, the company’s contacted indicated they have a generous supply on hand.

“We are in great supply for both ammo and emergency supplies,” Repp said. Garcia noted, “Our shelves and stockroom are full, and we have pre-ordered a very large amount of ammunition that should easily provide a steady flow of ammunition to our customers.”

The inventory situation is the same at Widener’s, although the company provided eye-opening figures readers in some regions should note. Orders from Michigan are up by 566 percent. Other states with enthusiasts buying at higher-than-normal rates include Connecticut (up 390 percent), Florida at (+383), Kentucky at (+304), and New Jersey (+241). 

“We are seeing an increase in sales across the board. It’s not product-specific, it’s industry-specific,” Long said. He also provided a breakdown of the cartridges most in demand. Sales of ​.223 Rem. and 5.56 NATO​ are up 2,036 percent, ​.45 ACP​ has risen 195 percent and the ​9 mm​ increase came in at 110 percent.

Latest

I Carry: Smith & Wesson Model 432 TI UC revolver in a DeSantis holster
I Carry: Smith & Wesson Model 432 TI UC revolver in a DeSantis holster

I Carry: Smith & Wesson Model 432 UC Revolver in a DeSantis Holster

In this week's episode of "I Carry," we have a Smith & Wesson Model 432 UC revolver carried in a DeSantis Holsters Super Fly pocket holster along with a Cold Steel Frenzy pocket knife.

The Armed Citizen® Feb. 13, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New for 2026: Warne Maxlite MSR Scope Mount

Putting an optic on an AR-15 just got more affordable thanks to Warne's Maxlite mount.

Putting Red-Dot Optics On Revolvers

The red-dot trend is so pervasive that consumers can choose from a range of semi-automatic handguns that are cut to accept optics. But what about adding red-dots to revolvers?

Quiet Trend Defies Retail Challenges

The business of protecting shooters' hearing is booming—quietly, of course.

New for 2026: Smith & Wesson Model 36 Lipsey’s Exclusive Revolver

Lipsey’s and Smith & Wesson offer a Field Ethos-themed revolver.

Interests



Get the best of American Rifleman delivered to your inbox.