Coronavirus Fears Spur Sales of Ammo & Survival Gear

by
posted on March 5, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ammo-1.jpg
Surgical masks, disinfectant and toilet paper aren’t the only things flying off the shelves as Americans prepare for coronavirus. Several retailers contacted by American Rifleman report ammunition sales are up significantly, with another warning that foodstuffs and survival gear once considered the exclusive realm of hardcore preppers and survivalists are in even higher demand. 

Widener’s Reloading & Shooting Supply, an online ammunition retailer, experienced a 99.7 percent increase in website traffic from Feb. 23 to 25 (when compared to last year) and roughly double the sales. “It’s clear our customers want to be prepared in a worst-case scenario,” Jacob Long of Widener’s said. “For a lot of our families, a disaster plan includes having ammo on hand.”

Brick-and-mortar stores are experiencing a similar response, according Danny Garcia, manager of Money Quick Pawn and Guns in Fayetteville, NC. “We have seen a distinct increase in both handgun and rifle ammunition in the past few months,” he said. “February was a record sales month…Talking with our customers we are hearing the increase is due to both the prospect of a coronavirus outbreak and the pending elections.”

Ryan Repp, director of content and communications for Brownells said the company is experiencing something slightly different. “Our ammo sales are up a few points, but our emergency food and survival supplies sales are trending up higher even than ammo.”

Don’t expect cartridges to repeat the vanishing act like they did in 2013, though. Undoubtedly, the manufacturers anticipated the political rhetoric and are monitoring the viral demand. In addition, the company’s contacted indicated they have a generous supply on hand.

“We are in great supply for both ammo and emergency supplies,” Repp said. Garcia noted, “Our shelves and stockroom are full, and we have pre-ordered a very large amount of ammunition that should easily provide a steady flow of ammunition to our customers.”

The inventory situation is the same at Widener’s, although the company provided eye-opening figures readers in some regions should note. Orders from Michigan are up by 566 percent. Other states with enthusiasts buying at higher-than-normal rates include Connecticut (up 390 percent), Florida at (+383), Kentucky at (+304), and New Jersey (+241). 

“We are seeing an increase in sales across the board. It’s not product-specific, it’s industry-specific,” Long said. He also provided a breakdown of the cartridges most in demand. Sales of ​.223 Rem. and 5.56 NATO​ are up 2,036 percent, ​.45 ACP​ has risen 195 percent and the ​9 mm​ increase came in at 110 percent.

Latest

Icarry Kimber 1911 Ds Warrior 1
Icarry Kimber 1911 Ds Warrior 1

I Carry: Kimber 1911 DS Warrior in a PHLster Floodlight 2 Holster

In our latest "I Carry" video, we take a closer look at Kimber's latest double-stack, 2011-style handgun, the 1911 DS Warrior, and pair it with a SureFire X300 Ultra weapon light and a PHLster holster.

The Armed Citizen® July 3, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Truly American Apparel: NAA's Magnum Mini Belt Buckles

In 2026, folks are celebrating all things American. And is there anything more American than a gun belt buckle?

CVA Recalls All Paramount Muzzleloading Rifles

CVA has issued a safety recall notice for all CVA Paramount muzzleloading rifles, including Paramount, Paramount HTR, Paramount Pro, and Paramount Pro V2. The bulletin pertains to all production years of these models.

I Have This Old Gun: Colt Detective Special

One of the iconic revolvers of the early 20th century is Colt's compact Detective Special, which became popular on the commercial market and was featured widely in film noir from the 1930s until the 1950s. But the road to the Detective Special wasn't the typical route for a new firearm.

The Real Deal: Mauser's M98 Das Original

In a world of modularity and strict cost-cutting, fine wood and machined steel firearms like the Mauser 98 are disappearing. The Mauser company is making sure the design lives on with the M98 Das Original.

Interests



Get the best of American Rifleman delivered to your inbox.