Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

CZ 75 Legend 01
CZ 75 Legend 01

The CZ 75 Legend: Rebirth of an Icon

If you make a short list of the most influential handgun designs of the 20th century, the CZ 75 would make the cut. A half century since its introduction, CZ is honoring that legendary status with the CZ 75 Legend.

39 New Rifles for 2026

Today's new rifles run the gamut from the latest and greatest packed with the most up-to-date features money can buy to retro-inspired models that give us a glimpse of the way things used to be if you wanted to send a bullet "over there somewhere."

The Armed Citizen® June 1, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Tactical Belts For The Rest Of Us

Most shooters don’t need a "war belt." While enthusiasts like the idea of preparing for every contingency, the vast majority of us need a reliable platform for a range session, a training class or a local club match.

Review: Trijicon Credo 1-10x28 mm Riflescope

With a 10X magnification range, the Trijicon Credo 1-10x28 mm riflescope is ideal for close-range targets, long-range pursuits and everything in between.

Study Shows Widespread Public Approval for Self-Defense, Recreational Shooting

Research conducted by Responsive Management annually for the Council to Advance Hunting and the Shooting Sports (CAHSS) found that, in 2025, 78 percent of adult residents in the United States believe learning self-defense skills with a firearm is completely acceptable.

Interests



Get the best of American Rifleman delivered to your inbox.