Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

IHTOG Lee Metford 1
IHTOG Lee Metford 1

I Have This Old Gun: The British Lee-Metford Rifle

In the late 1880s, the British military adopted its first bolt-action rifle chambered for the .303 British cartridge. This is the Lee-Metford, the first step on the way to the iconic Lee-Enfield.

Colt Delivers M4A1 Rifles to Guatemala Through Foreign Military Sales Program

Guatemala’s military recently acquired more than 2,000 Colt M4A1 rifles through the U.S. government's Foreign Military Sales program as part of the country's ongoing military modernization efforts.

Going Pro: Springfield Armory's Echelon Pro Comp

Springfield Armory has expanded its Echelon line of handguns with several new Echelon Pro Comp offerings, bringing a number of what the company calls "performance-oriented enhancements" to the platform.

Steel Yourselves—Metal is Back

These days, it’s safe to say that injection-molded polymer of some sort is the most prevalent material from which to construct a pistol frame, but lately, that trend seems to be reversing. Metal is back.

NRA-ILA Names National Shooting Sports Foundation Official Partner of the 2026 NRA Gun Bus Battleground Tour

This sponsorship through NSSF’s Protect Liberty PAC puts the firearms industry trade association on the road through Election Day.

Ori-gun-i: The ZEV Technologies FDP Carbine

The American art of folding polymer and steel into a working firearm reaches what might be its zenith with the Zev Technologies/Magpul FDP.

Interests



Get the best of American Rifleman delivered to your inbox.