Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

013 Rrvstr Trio End 01
013 Rrvstr Trio End 01

What Should Ruger’s Future Revolvers Look Like?

Ruger’s revolvers would benefit from a few updates if the company ever decides to bring them back into production.

Savage Arms Expands Model 334 Line with New Chamberings & Compact Models

Initially introduced in 2023, the Savage Model 334 bolt-action lineup has been an affordable, no-frills platform for hunters and shooters, and in 2026, Savage has expanded the line with new chamberings and compact models.

Gun of the Week: Marlin Firearms Model 1894 Trapper 10 mm

One of the latest Marlin lever-action rifles on the market is the Model 1894 Trapper, and the company now offers the platform in a 10 mm Auto chambering.

Scout Rifle World Shoot Recap

There’s lot to learn about the Scout Rifle, and we tested one at the inaugural Scout Rifle World Shoot.

The Armed Citizen® Nov. 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Six-Hour Gun: Saving a Family Heirloom

Simple math would have told anyone it wasn't worth fixing a $150 revolver. But to one family, this simple, common revolver meant everything.

Interests



Get the best of American Rifleman delivered to your inbox.