Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

Beretta APX Ported 01
Beretta APX Ported 01

New For 2026: Beretta APX A1 Ported

Beretta first entered the polymer-frame, striker-fired pistol market in 2017 with its APX, and nearly 10 years later, the company has added the APX A1 Ported to the lineup.

CDC Restores Basic Armed Citizen Data

As of Aug. 24, 2026, the Centers for Disease Control and Prevention’s webpage is again providing defensive-gun-use data.

Rifleman Review: Taurus GX4 Strike Bravo

Since Taurus USA joined the micro-compact market with its GX4 in 2021, the company has expanded the line to include a number of different options, and the latest, the GX4 Strike Bravo, incorporates a unique chassis design.

Old (Un)reliable: Finding a Magazine that Works for Your 1911

There have been more than 100 manufacturers of 1911-style pistols and magazines, some more faithful to the original drawings than others.

3 New Shotgun Suppressors for 2026

Just because you're in the field hunting for upland game or busting clays at your local range doesn't mean you can't protect your hearing.

First Breach Begins Trading on NASDAQ Under "FBDT" Ticker Symbol

In August 2026, First Breach Defense Technologies, a producer of ammunition and unmanned aerial systems based in Hagerstown, Md., announced that its common stock had begun trading on the NASDAQ capital market under the ticker symbol "FBDT."

Interests



Get the best of American Rifleman delivered to your inbox.