Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

Barrel
Barrel

Multi-Caliber MK24 to Replace SCAR-H For SOCOM

U.S. Special Forces will soon be replacing their 7.62-NATO-chambered SCAR-Hs with a new, barrel-swapping MK24 Mid-Range Gas Gun-Assault (MRGGA) gun capable of running either 7.62 NATO or 6.5 Creedmoor.

Rifle Renaissance 2026: Exploring Rifle Skills Beyond Marksmanship

Being able to shoot in contextual situations, shoot from unusual positions, manipulate the rifle quickly and rapidly adjust one’s position based on distance are all essential skills for a well-trained rifleman. To train these abilities, The Complete Combatant hosted the first annual Rifle Renaissance event in March 2026.

New Guns For 2026: A Full Guide

While it’s claimed the firearms industry is experiencing a slowdown, that hasn’t meant a stall to innovation. It means gunmakers are working harder than ever to earn your business.

Rifleman Review: Tikka T3x Ace Target

Tikka's T3x line of rifles has long been a popular option for many hunters and shooters, and recently, the Finnish company has expanded this line with its T3x Ace Target model, which is specifically designed for competition use.

New For 2026: Bersa BP9 FS

Bersa USA has expanded into many corners of the firearm market in recent years, and new for 2026, the company has now launched its BP9 FS, a new design intended for duty, self-defense and competition use.

Surprising Concealed Carry Statistics

A survey conducted by the Crime Prevention Research Center studied how many likely voters regularly carry concealed handguns, and the results defy expectations.

Interests



Get the best of American Rifleman delivered to your inbox.