Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

TNW Firearms ASR 1911
TNW Firearms ASR 1911

Review: TNW Firearms ASR 1911

Reliable pistol-caliber carbines, especially with quick-caliber-change capability, are fun, and the ASR 1911 from TNW Firearms is one of the most unique of the bunch.

GOEX Resumes Black Powder Production

Voyager Technologies announced on Sept. 8 that the GOEX plant in Camp Minden, La.—the sole black powder manufacturing facility located in the United States—has been modernized and is back in production.

Today’s Makers of Yesterday’s Firearms

Original firearms from the American Revolution era are valuable and best preserved for posterity. For those who want to shoot them, several modern makers offer quality reproductions.

Left Turn (Bolt): Tikka's New Left-Handed T3x Ace Rifles

Lefties of the world unite and rejoice, as Tikka has announced left-hand versions of its award-winning T3x Ace chassis rifles.

The Armed Citizen® Sept. 14, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Skills Check: Rifle Standard Delta 2

Carbine performance is all about maintaining control. The Rifle Standard Delta 2 is a drill that pressures recoil control, visual discipline and cadence as distance decreases and time compresses.

Interests



Get the best of American Rifleman delivered to your inbox.