Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

Smith & Wesson K-22 Masterpiece
Smith & Wesson K-22 Masterpiece

I Have This Old Gun: Smith & Wesson K-22 Masterpiece

Smith & Wesson's rimfire K-22 Masterpiece revolver proved that quality costs, but it also sells.

CZ Discontinues Three Major CZ 75 Models

CZ announced it will conclude production of three longstanding members of the CZ 75 family: the CZ 75 B, CZ 75 BD and CZ 75 Compact.

Review: Mantis TitanX Training System

You don’t have to go all the way to the range to enhance your shooting skills.

Radical Update: The Benelli M2-G1 Tactical Shotgun

For 2026, Benelli has given its tactical M2 shotgun a radical update with the new M2-G1 version.

President’s Column | President Meets President

I am quite certain, that for the first time in NRA history the President of the United States met with the NRA president, the NRA president asked for his support for national Right-to-Carry (NRTC), and then, on a national stage, President Trump called out the NRA president’s name and pledged his support for national Right-to-Carry legislation. But that’s exactly what happened at a rally near Allentown, Pa., in late June.

Gun of the Week: TriStar Arms KR.22

Semi-automatic .22 rifles have been a staple in the firearm marketplace for decades, and the TriStar Arms KR.22 brings yet another lightweight, affordable option that accepts Ruger 10/22 rotary magazines.

Interests



Get the best of American Rifleman delivered to your inbox.