Black Friday Sales Trend Down, Gun Sales Still Strong

by
posted on December 17, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
People at gun counter looking at pistol three women two men

The FBI’s National Instant Criminal Background Check System (NICS) completed 613,380 background checks related to firearms for the week leading up to and including “Black Friday,” according to a National Shooting Sports Foundation (NSSF). That figure is, however, down 9.8 percent from the total of 680,671 for the same period in 2023.

The FBI completed 169,906 background NICS checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, the total also includes background checks for other purposes related to firearms such as approvals for concealed carry permits.

Despite the volumetric drop, November was the 64th month in a row in which more than 1 million firearm purchases resulted in the FBI conducting a background check. NSSF estimates there were 1,514,773 guns purchased last month, a figure that reflects a 5.1 percent drop when compared to the same 30-day period in 2023.

With 24 states currently having at least one qualified alternative permit that allows the holder to purchase a firearm from without undergoing a redundant NICs check for that transfer, it’s widely recognized NSSF’s estimates are below actual sales figures. *The number of NICS checks in these states does not include these legal transfers based on qualifying permits and NSSF does not adjust for these transfers.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year,” said Joe Bartozzi, NSSF CEO and president. “While the overall trends are still coming off the peaks experienced in recent years, firearm sales remain consistently strong, with over a million per month for more than five years running. These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Below are the daily totals for FBI NICS checks conducted during “Black Friday” week:

Saturday, Nov. 23, 2024 — 86,224
Sunday, Nov. 24, 2024 — 49,535
Monday, Nov. 25, 2024 — 89,662
Tuesday, Nov. 26, 2024 — 98,093
Wednesday, Nov. 27, 2024 — 104,896
Thursday, Nov. 28, 2024 — 15,074
Friday, Nov. 29, 2024 — 169,906

Note that these totals include carry permit applications, renewals and other administrative use of the system.

Latest

Icarry Springfield Sa35 Polished 1
Icarry Springfield Sa35 Polished 1

I Carry: Springfield Armory SA-35 Polished in a Falco C631 Gorham Holster

In our latest episode of "I Carry" above, we're taking a closer look at the details of the new Springfield Armory SA-35 Polished, and we're packaging it with a high-quality leather holster from Falco Holsters, along with a new EDC knife from Work Sharp.

ATF Suffers Major Cybersecurity Incident

On Aug. 27, the Bureau of Alcohol, Tobacco, Firearms and Explosives announced that an outside group had breached its systems in what it termed a "major incident."

The Armed Citizen® Aug. 28, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

A Conversation About Gun-Making in America

Recently, a paper titled “The American Tradition of Self-Made Arms" written by Joe Greenlee, director of NRA-ILA's Office of Litigation Counsel,was cited by a court in an important ruling on frame-or-receiver litigation.

The Model 87 Ultra Special: A Rare Survivor of Ithaca's Final Gamble

In the spring of 1990, an 18-year-old received a shotgun he didn't order. The Ithaca Model 87 Ultra Special he got instead was the last gasp of one of America's most iconic shotgun makers.

As Gun Sales Stay High, Violent Crime Hits a Historic Low

According to a recent report from the FBI on national crime statistics, violent crime has decreased 9.3 percent from 2024, marking the largest year-to-year drop since the 1930s.

Interests



Get the best of American Rifleman delivered to your inbox.