American Outdoor Brands Report Includes Some Surprises

by
posted on March 31, 2022
American Outdoor Brands logo

Recently released quarterly figures from American Outdoor Brands (AOB) indicates enthusiasm for firearm ownership and outdoor pursuits, in general, remains significantly higher than levels prior to the pandemic and widespread social unrest. The company’s net sales for the third quarter of fiscal 2022 came in at $70.1 million, 61.8 percent higher than the same period in 2020, just as Covid-19 evolved into a global threat.

“Over the past two years, many consumers have discovered for the first time, or rediscovered, a passion for outdoor lifestyle activities, as well as for shooting sports and personal protection,” said Brian Murphy, president and chief executive officer of AOB. “This new, larger base of consumer participation has helped drive significant growth in our business and should fuel our future growth as well. During the third quarter, net sales of products in our outdoor lifestyle category, which consists of products primarily related to hunting, fishing, camping and rugged outdoor activities, grew by more than 80 percent versus the pre-pandemic third quarter of fiscal 2020, and net sales of products in our firearm-related shooting sports category, which includes shooting accessories and products related to personal protection, grew by approximately 45 percent versus the third quarter of fiscal 2020.”

AOB—a provider of products and accessories for rugged outdoor enthusiasts in a corporate family that includes Frankford Arsenal, Crimson Trace and Schrade, among others—reported a slight sales dip, like nearly the entire industry did, in its firearm related 2021 sales. However, Murphy emphasized, “Our outdoor lifestyle category grew by 7% in the third quarter versus fiscal 2021. Growth in our outdoor lifestyle category is an important component of our long-term strategic plan, and today we are excited to announce that we will acquire Grilla Grills, a direct-to-consumer provider of high-quality grills, smokers and accessories to the $7 billion, growing U.S. barbecue grill market.”

Latest

KelTec SUB2000 GEN3 Folding PCC
KelTec SUB2000 GEN3 Folding PCC

Wringing Out The KelTec SUB2000 GEN3 Folding PCC

With a rotating fore-end assembly, Kellgren's latest SUB2000 positively advances the design yet retains the classic appeal of the brand's legendary pistol-caliber carbine.

The Armed Citizen® Nov. 4, 2024

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Suppressor Sales Setting Records

Nearly 2.2 million suppressors were purchased by law-abiding citizens from May 2021 through July 2024, according to figures compiled by the National Shooting Sports Foundation (NSSF).

Preview: Underdog Glasses

Sunglasses are often misplaced, forgotten and lost, so Underdog resolves such dilemmas with its clip-on lenses.

New For 2024: Century Arms BFT74 & BFT556

Century Arms expanded its AK-style BFT rifle line in 2024 with two new models chambered for 5.56 NATO and 5.45x39 mm, respectively.

Preview: Armaspec SRS AR-15 Kit

This Armaspec upgrade to the AR-15’s standard buffer and spring includes a trio of interchangeable buffer weights that allow the user to tune it to his or her rifle/load.

Interests



Get the best of American Rifleman delivered to your inbox.