Starting that date, American Outdoor Brands will officially become Smith & Wesson Brands, and its ticker symbol will change from "AOBC" to "SWBI" at the market opening on June 1. This name change is part of the larger spin-off strategy of the holding company, which is preparing for a split between its firearm and accessories businesses.
In late summer 2020, a transaction will create two independent, publicly traded companies: Smith & Wesson Brands, Inc. and American Outdoor Brands, Inc. Smith & Wesson Brands will encompass the firearm business, and American Outdoor Brands will encompass all outdoor products and accessories.
Currently, the holding company has 24 different brands under the same roof in addition to Smith & Wesson and Thompson/Center. Some of these brands include popular companies like Gemtech Suppressors, Crimson Trace, Caldwell, Wheeler and Frankford Arsenal.