$60 Million Norma Ammo Plant Coming To Georgia

by
posted on November 15, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Norma Precision Logo

Dott. Pietro Gussalli Beretta, president and CEO of Beretta Holding, has announced the company’s plans to further increase its presence in the United States. Through the firm’s recent acquisition of Norma Precision, it is investing $60 million in a state-of-the-art manufacturing and distribution facility for ammunition in Savannah, Ga.

Beretta Holding Group already employs nearly 1,000 employees in the U.S. through Beretta USA, Benelli USA, Burris, Steiner eOptics and Norma Precision. It also operates flagship stores in Texas and New York. This new plant offers a significant opportunity to further increase its already extensive footprint stateside, adding ammunition to its U.S. operations.

“I am delighted to announce our commitment to invest $60 million through our newly acquired U.S. ammunition subsidiary, Norma Precision,” Dott. Pietro Gussalli Beretta said. “Together with my family and Beretta Holding, we are very proud to add ammunition manufacturing to our U.S. presence. That is a very special moment as we can now provide our loyal and dedicated U.S. customers with a full range of locally manufactured premium products spanning from firearms to ammunition and optics, all united under the same group. We are also supporting the local economic network by creating hundreds of new jobs.”

“Norma Precision is already hiring hardworking Georgians on our coast, and this new facility will support healthy communities across the Savannah area,” Georgia Gov. Brian Kemp said in a press release shortly after the memorandum of understanding was signed last.

Norma Precision, which has manufactured purpose-built premium ammunition for 120 years, will construct a 300,000-sq.-ft., state-of-the-art facility covering the entire ammunition value chain, from manufacturing, assembly and distribution. This investment is a major step forward for Beretta Holding and confirms its commitment to serve its U.S. customers in the fields of hunting, sport shooting, outdoor, military and law enforcement.

Latest

Primary Weapons System UXR
Primary Weapons System UXR

Review: Primary Weapons System UXR

What if you wanted to have more than one caliber in a single rifle? The Primary Weapons System UXR rifle is the answer, and it takes caliber-interchangeability to the next level.

Holosun Rolls Out New 407, 507 Handgun Optics

New for 2026, Holosun is releasing new versions of two of its most popular handgun optics with the 407 Comp, 407C-X3, 507C-X3 and 507-Promax.

The Armed Citizen® March 2, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Nation's Oldest Gun Club Turns 150

The oldest continuously operating rifle club in the United States, the Newport Rifle Club (NRC) near Middletown, R.I., is celebrating its 150th anniversary in 2026.

Preview: Antimatter Industries Scopeswitch 2.0

This new made-in-USA riflescope mount from Antimatter Industries changes how shooters engage targets.

Tension Destroys Your Shooting Performance. Here's How to Manage It.

Whether you’re managing a lethal-force encounter, running a stage in competition or working a timed drill from concealment, performance shooting reigns king, and one of the most brutal and insidious king-slayers of all time is self-induced tension.

Interests



Get the best of American Rifleman delivered to your inbox.