MidwayUSA Promotes Matt Fleming to President & CEO

by
posted on February 24, 2021
midwayusa-logo-f.jpg

MidwayUSA announced yesterday that the company has promoted Matt Fleming to president and CEO, effective immediately. Before yesterday's promotion, Fleming served as president of MidwayUSA, while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company's board of directors in addition to working with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years," Potterfield said. "His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future."

Fleming started at MidwayUSA in 2001 as a sales and marketing manager. In 2004, he was promoted to vice president of sales and marketing and was again promoted in 2009 to president. Under his tenure as president, MidwayUSA has seen a 300-percent increase in customers, as well as an increase in customer satisfaction from 91 to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry. 20 years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA," Fleming said. "I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”

Despite Fleming being the first non-family CEO in MidwayUSA's history, the company will continue to operate as a family-owned business.

Latest

Rem700 Partsview
Rem700 Partsview

Exploded View: Remington Model 700

Since 1962, more Remington Model 700s have been sold than any other bolt-action rifle before or since, and this detailed disassembly guide, exploded view and brief history of the platform, is one worth filing near the toolbox.

Preview: Wildgame Innovations ZeroTrace Portable

The PureION technology employed by Wildgame Innovations’ ZeroTrace line of odor-elimination products chemically neutralizes offending smells—without resorting to an ozone generator—and the company’s Portable unit is the line’s most versatile product yet.

Review: Christensen Arms Modern Precision Rimfire Rifle

The Modern Precision Rimfire from Christensen Arms builds upon time-honored blueprints and is crafted from its maker's flash-forged carbon-fiber technology to create an accurate and fun-to-shoot repeating rifle.

New For 2025: H&K MR A4 Series

Building on its existing commercial line of MR556 and MR762 rifles, HK USA now offers A4 versions of both rifles, as well as large-format pistol variants.

Gun Of The Week: Smith & Wesson Model 1854

Welcome to another American Rifleman Gun Of The Week video, and this time we have a modernized American lever-action to take to the range. Meet the Smith & Wesson Model 1854.

New For 2025: Kimber 2K11

With its new 2K11, Kimber now has a dedicated design based on the 2011 concept that comes loaded with a number of added features.

Interests



Get the best of American Rifleman delivered to your inbox.