NRA's Women on Target Goes Pink for October

by
posted on October 6, 2019
pink_wot.jpg
The National Rifle Association, through its Women on Target program, is proud to “Go Pink” for the first time as it joins the National Breast Cancer Awareness Month, now celebrating its 35th anniversary.
 
Through this endeavor, NRA women—and men—will raise awareness about the importance of early detection, education and support services.  If breast cancer is detected and treated early, chances of survival are high. Although great strides have been made in awareness and treatment, there is much to be accomplished.  
 
This October, spread the word to your fellow NRA Women and men by “Going Pink” at your range, training event, seminar, or participate in events to raise awareness. Spread the word about mammograms, and encourage those who haven’t been screened to do so. 
 
Simple ways you can show your support on the range include purchasing and using products that go directly to support BCA. Federal's Top Gun Pink Target Load shotshells, with their distinctive pink hulls, is a reminder that more than 300,000 women each year will be diagnosed with the disease. (Load the clay thrower with bright pink clay pigeons from any number of companies and there will be no doubt what your day on the field is all about). Industry support is not limited to the trap and skeet fields, however. Hornady offers its pink-tipped Critical Defense Lite 9 mm and .38 Spl. center-fire ammo, which also sports the ubiquitous pink ribbon on the box. 
 
And call a cease fire (at least for the month of October) on the debate whether pink firearms and outdoor gear condescend to women who shoot and hunt, as plenty of industry giants and smaller companies alike throw their full weight behind Breast Cancer Awareness month, proudly promoting products with the color that has become synonymous with finding a cure. 
 
The NRA has always been in the fight to preserve our Second Amendment and the shooting sports, so fighting for breast cancer awareness is nothing new to us. Let’s get our “Women on Target” to help raise awareness of early detection to end breast cancer for future generations.

Latest

Rem700 Partsview
Rem700 Partsview

Exploded View: Remington Model 700

Since 1962, more Remington Model 700s have been sold than any other bolt-action rifle before or since, and this detailed disassembly guide, exploded view and brief history of the platform, is one worth filing near the toolbox.

Preview: Wildgame Innovations ZeroTrace Portable

The PureION technology employed by Wildgame Innovations’ ZeroTrace line of odor-elimination products chemically neutralizes offending smells—without resorting to an ozone generator—and the company’s Portable unit is the line’s most versatile product yet.

Review: Christensen Arms Modern Precision Rimfire Rifle

The Modern Precision Rimfire from Christensen Arms builds upon time-honored blueprints and is crafted from its maker's flash-forged carbon-fiber technology to create an accurate and fun-to-shoot repeating rifle.

New For 2025: H&K MR A4 Series

Building on its existing commercial line of MR556 and MR762 rifles, HK USA now offers A4 versions of both rifles, as well as large-format pistol variants.

Gun Of The Week: Smith & Wesson Model 1854

Welcome to another American Rifleman Gun Of The Week video, and this time we have a modernized American lever-action to take to the range. Meet the Smith & Wesson Model 1854.

New For 2025: Kimber 2K11

With its new 2K11, Kimber now has a dedicated design based on the 2011 concept that comes loaded with a number of added features.

Interests



Get the best of American Rifleman delivered to your inbox.