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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
If you want to hit your target, you need three things: a gun, a target and a method by which to hit that target with that gun. Shooting well is the result of a specific process.
For 2026, Winchester Ammunition took a big step forward in its ammo offerings with Supreme Long Range. Unlike previous offerings from the company, this purpose-built long-range hunting and shooting line required the company to invest in an entirely new projectile design: the BC Max bullet.
With the growing popularity of suppressors, Magnum Research is bringing its iconic .50-caliber Desert Eagle pistol up to date with a suppressor-ready, threaded-barrel version.
The Supreme Court has finally agreed to review the constitutionality of AR-15 bans. As the mainstream media is unlikely to give a fact-based analysis of these bans, here are three points that should be in every article about this challenge.