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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
In early 2021, it took the ATF about 280 days to process a Form 4 NFA transfer. In August 2026, using the recently implemented eForms system, that wait time had dropped to only nine days.
The ROSE Program is a shooting program created specifically for women. It aims to create a community of women in shooting that can learn about shooting and self-defense.
Despite being early adopters of several semi-automatic rifles for military use, the French army took several decades to work out a standardized semi-automatic rifle for general service use. The rifle that finally came to being was the MAS-49.
"An armed society is a polite society," goes the famous quote, which is also the inspiration behind Polite Society Industries, a new suppressor manufacturer that now has a complete line available to consumers.
Iconic American firearms maker Smith & Wesson will join NRA-ILA on the road as nation's leading firearm group turns out voters ahead of the 2026 midterm.