** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
In 2025, Federal Ammunition introduced its new 7 mm Backcountry cartridge, which operates at higher pressures than any previous commercial ammunition offering.
The latest step in the evolution of Beretta's 90 series of handguns is the 94X Performance, a handgun that the company calls “the ultimate evolution of the Beretta competition pistol for IPSC and USPSA.”
The NRA is accepting applications for the 2027 NRA Outstanding Achievement Youth Award from junior shooting sports participants who demonstrate active involvement in their communities and in shooting sports.
Being a true "gray man" is not flashy. It won’t get you followers or likes or nods from across the room. What it will get you is something far more valuable in the real world: freedom of movement. Reduced attention. Lower probability of being selected, targeted or remembered.