The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
Three Hidden Joys of the Rifle
There is a particular jolt of joy when a shooter nestles behind a perfectly stable rifle and puts the ideal bullet exactly where intended.
New For 2026: Smith & Wesson M&P15 AXE
The new Smith & Wesson M&P15 AXE is not only the latest in the company's series of AR-style rifles, it marks the first S&W rifle to be chambered for the .300 Blackout cartridge.
The Armed Citizen® July 27, 2026
Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.
Making Sense of Conflicting Court Rulings on the AR-15
Various and often conflicting judicial rulings on AR-15s tees up this critical constitutional issue for the U.S. Supreme Court, which has agreed to hear cases challenging bans of these popular semi-automatic in the coming term.
Skills Check: The Meltdown Drill
Our drill this month trains you to acquire a multi-round-durable grip from the start and continually pressure-test it under time and transition stress, holding you to an all-clean-hits standard.
EAA Corp. Acquires Manufacturing Facility in Tennessee
European American Armory’s recent acquisition of a large manufacturing facility in Mountain City, Tenn., is further evidence that the firearm importer plans to establish a domestic manufacturing presence.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
