The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
Review: DoubleTap Ammunition SnakeShot Defense
Combining a payload of shot with a light-for-caliber bullet, DoubleTap Ammunition's new SnakeShot Defense load provides a do-it-all cartridge designed to function reliably in semi-automatic actions.
ERGO Grips Walks To Help End Alzheimer's
ERGO Grips joined thousands of walkers nationwide this fall for the annual Alzheimer’s Association Walk to End Alzheimer's. Team ERGO walked in loving memory of company founder Stephen Hines and his wife, Barbara, both of whom battled dementia in their later years.
Ruger Introduces Harrier AR-15 Rifles
Sturm, Ruger & Co. announced the launch of Ruger Harrier rifles, a completely re-engineered line of modern sporting rifles that represents the company's latest evolution in AR-pattern firearms.
I Have This Old Gun: Westley Richards "Monkey Tail" Carbine
In the mid-19th century, Westley Richards, a British firm, developed a breechloading cavalry carbine that, due to its unique mechanism, earned the name "Monkey Tail" carbine.
Preview: WRC Scent Killer No Zone Tote Tamers
Whether hunting, sport shooting or participating in general outdoor activities and sports, you have likely dealt with gear odor.
Updating A Legend: Ruger Makes 10/22 Upgrades Standard
Over the decades, aspects of the Ruger 10/22, from its magazine to its barrel design, have been adopted by other manufacturers. In response, Ruger has announced updates to keep its factory 10/22 on the top of the pile.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
