Latest Optic News

Sure, the skilled use of your firearm is vital to the success of any big-game hunting adventure, but you’ll first need to find your quarry, and Winchester’s new Supreme line of optics includes a pair of reasonably priced spotting scopes that can help put you on the trail of your target animal.

For 2025, your American Rifleman staff engaged with the latest optic products available for the year, with a few of the most interesting noted here.

Nearly all gun and related gear inventories at retailers dropped in the last 12 months. So have most prices paid at the counter, according to the year-over-year comparison detailed in the latest RetailBI report.

Lightweight and powerful, the Response from Tract Optics is a woodland-hunting optic with a palatable price-point that …

Freedom-loving American patriots gather every spring at the NRA Annual Meetings & Exhibits to celebrate their liberty and check out the newest crop of guns, optics, ammunition and accessories. This year, 2025, the fun will take place in Atlanta, Ga.—we hope to see you there!

Shooters looking to add optics to their air rifles should choose airgun-specific scopes such as those in Hawke’s Airmax line—which offers four models.

The user-customizable nature of Tag Precision’s products makes them even more versatile than similar designs.

Unlike most other micro red-dot designs, which feature lens that are principally spherical in shape, the ZeroTech H.A.L.O., instead makes use of a viewing pane with a pronounced ovular shape.

For the past 15 years, Eliminator-series riflescopes have helped hunters fill their tags. The newest variant, the Eliminator 6, is the most conventional in appearance, but it is also likely the best yet.