It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

C&H Precision’s Red-Dot Retrofits
C&H Precision’s Red-Dot Retrofits

C&H Precision’s Red-Dot Retrofits

The micro red-dot (MRD) craze is in full-swing and, several years in, it shows no signs of slowing down—to the point that most new semi-automatic pistol introductions, and even some revolvers, now come from the factory ready to accept such an optic.

Field Notes: Weatherby Mark V Live Wild

As multiple gunmakers hustled to produce 7 mm Backcountry prototypes in the weeks leading up to our hunt, it was lucky happenstance that Weatherby was first to the gate.

Henry Repeating Arms Launches Special Products Division

New for 2025, from Henry Repeating Arms is an entirely new division of the manufacturing company especially dedicated to advancing the design of firearms and technology to solve real-world problems. Enter the Special Products Division (SPD):

A Case For Strength: Federal’s 7 mm Backcountry Cartridge

Designed for "any-range" big-game hunting, Federal’s new 7 mm Backcountry chambering relies on cutting-edge metallurgy and other advanced techniques in a surprising bid to change ammunition history.

The Armed Citizen® Feb. 3, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New For 2025: Stoeger STR-9 ThinLine

Stoeger’s STR-9 series of striker-fired semi-automatic pistols have garnered much attention for its feature-rich designs and affordable price points. For 2025, the company is bringing an entirely new class of STR-9 to the U.S.

Interests



Get the best of American Rifleman delivered to your inbox.