Three Hundred Words: Winchester's Horse and Rider

posted on January 18, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
winhorseandrider.jpg

Somewhere along the Bow River near Banff, Phillip Goodwin sat with a sketchbook on his lap, trying to capture the ethereality of the mountain scenery. He’d been successfully painting wildlife scenes for years already but had never actually painted them in the outdoors. He was in the Canadian Rockies at the invitation of his friend Carl Rungius, a German who’d fallen in love with the North American West. Carl gave Philip the sage advice of an experienced outdoorsman: “As sure as you bring your paintbrush, bring your rifle, you’re bound to run into game on the day you don’t. “

Philip had forgotten his rifle. But that didn’t occur to him until he saw the Grizzly come up from the river some 40 feet from him. They both stood at the same time. A short staring contest ensued before both turned tail and ran in opposite directions. The fortunate ending to this surprise meeting influenced a later series of paintings by Philip revolving around unexpected predicaments, several involving bears.

Just a few short years later, the world went to war, an unexpected predicament of the likes that humanity had never seen, that brought the modern technological marvels of trench warfare, tanks, mustard gas, machine guns, airplanes, minefields, and shell shock. When it ended and 4 million doughboys began flooding home, America was suffering from fatigue and ready to turn back inward to find the good within itself.

The Winchester Repeating Arms Company, which made the arms for the Allied armies that won the war, was also ready to refocus. In 1919, they sought after and found the perfect symbol of a hopeful and resilient American spirit in Philip Goodwin. His painting of the horse and rider, cradling a Winchester rifle, has lasted as the Winchester (and American) symbol ever since.

Latest

FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19
FP 6.5Peak Launch Fusion Terminalascent Peakalloy 19

Federal's New 6.5 Creedmoor +Peak: The Peak Alloy Case Goes Mainstream

Federal introduced its high-pressure Peak Alloy case design with the 7 mm Backcountry in 2025. Now, the company is incorporating it into high-pressure 6.5 Creedmoor loads with the +Peak design.

I Carry: Springfield Armory Echelon 4.0FC in a JM Custom Kydex Holster

In our latest "I Carry" video, a Springfield Echelon 4.0FC is outfitted with Aimpoint's new COA enclosed-emitter red-dot optic, and to carry this optic-equipped handgun, we've selected a JM Custom Kydex holster.

The Armed Citizen® June 5, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Multi-Caliber MK24 to Replace SCAR-H For SOCOM

U.S. Special Forces will soon be replacing their 7.62-NATO-chambered SCAR-Hs with a new, barrel-swapping MK24 Mid-Range Gas Gun-Assault (MRGGA) gun capable of running either 7.62 NATO or 6.5 Creedmoor.

Rifle Renaissance 2026: Exploring Rifle Skills Beyond Marksmanship

Being able to shoot in contextual situations, shoot from unusual positions, manipulate the rifle quickly and rapidly adjust one’s position based on distance are all essential skills for a well-trained rifleman. To train these abilities, The Complete Combatant hosted the first annual Rifle Renaissance event in March 2026.

New Guns For 2026: A Full Guide

While it’s claimed the firearms industry is experiencing a slowdown, that hasn’t meant a stall to innovation. It means gunmakers are working harder than ever to earn your business.

Interests



Get the best of American Rifleman delivered to your inbox.